PODCASTS
Podcasts are one of the most exciting new media areas worldwide. It seems everyone is doing a podcast - BUT only a few are successful. However, when they are successful that success is mind-blowing. Podcasts engage listeners in the most profound one to one way.
For brands podcasts:-
Engage via entertainment and explanation
Amplify brand awareness and credibility
Let the brand control the conversation
Bolster traditional marketing
Drive sales, donations, sign-ups
...and Google likes content - that's important.
The level of production that now goes into a successful podcast is perhaps surprising to those who know that a podcast could actually be done in the canteen with an iPhone! The top podcasts are the top podcasts because they are well resourced with expertise and talent. From research to technical experience including editing and marketing, like everything in life, you get out what you put in.
Increasingly podcasts are "going live" with audiences of up to 2000 in a theatre, there to see and enjoy the show.
At Ultimate we can help:-
Creative - ideas and treatments to your brief
Production - turning campaigns into content
Facilities - the kit to do the job either in house or on location
PODCAST EXAMPLES
We produce Rory Sutherland's On Brand for marketing data specialists ALF INSIGHT. Rory, deputy chair of Ogilvy UK welcomes senior personnel from a variety of companies, to discuss the issues challenging their industries and the marketing opportunities they discover. P&G, Unilever, Boots and Volvo are just some of the top brands that have shared their knowledge. Spoon, Harry's, Bulb and The Coconut Collective are among the newer names featured in On Brand.
After a successful series of Lions podcasts with Lawrence Dallaglio in 2021, London Pride became the official beer of Premiership Rugby and we have been commissioned to support this partnership with a weekly podcast in association with the Evening Standard. The podcast includes features designed specifically to highlight the London Pride "Outstanding" proposition. Lawrence is joined by a guest from the rugby world, an ES journalist and a podcaster from one of the Premiership teams.
Keith Arthur is one of the doyens of the angling community having been involved in the sport for many years, both as a champion fisherman and then as an ambassador for some of the top brands associated with fishing. Keith used to present as weekly show on talkSPORT and the legendary "Tight Lines" on SKY. The luminaries of the river banks and open seas guest on the show offering valuable advice and tales of ones that got away, some of which are true. Strange Boat is one of our most popular and listened to podcasts.
Ultimate continues to produce the award nominated "On The Marie Curie Couch", now an important and valuable part of the charity's communication strategy. Host Jason Davidson works for Marie Curie and sensitively talks to the podcast's guests about friends and relations they have lost. The guests are recruited by the celebrity liaison team at Marie Curie working closely with Ultimate Sound and Vision producer Julie Banks.
The Pet Pod is a series of pet advice podcasts hosted by tv vet Zara Boland and proudly supported by YuMove the pet vitamin brand. Along with guest vets, Zara explores a range of topics that pet owners can use as a reference point for concerns they may have about their domestic animals. It's a timeless podcast series addressing perennial issues for pet lovers.
Unlike any other podcast we have produced to date The FIA for Members podcast was created as an information and lobbying vehicle for Mohammed ben Sulayem's successful campaign to become President of the Federation Internationale Automobile. In each podcast he spoke about the specific innovations, changes and benefits he would introduce if successful elected. The podcasts were aimed at a very small but influential group of listeners, who had votes in the FIA election. It worked!
Formula Once Upon A Time takes us back to the halcyon days of Ayrton Senna, James Hunt, Nikki Lauda, Jim Clark, Graham Hill, Nigel Mansell, Alain Prost and many more. With previously untold stories about the intrigue and drama behind the scenes, Formula Once Upon A Time is an insight into the history of Formula 1. Guests include Bernie Ecclestone, Eddie Jordan, Alain Prost, Piero Ferrari and Flavio Briatore. A must for all F1 fans.